Get to Know Your Customers Day
Get to Know Your Customers Day reminds businesses to reach out to patrons and get to know them better. The day is observed annually on the third Thursday of each quarter (January, April, July, October).
When businesses get to know your customers, you also get to know more about what you need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. Additionally, they typically knew what you wanted to buy. Not surprisingly, if they didn’t have it, they were willing to get it in for you.
With the advent of the Internet and big-box stores, unfortunately, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers. Most importantly, make each of them feel like they are your most important customer of the day.